I am older than the World Wide Web. Heck, I am older than the internet. I can remember the world not being as flexible with the English language as it is today. Take the word diva for example. Back in the day, people labeled a handful of women in the entire world as divas. Today, diva is applied to more women than one can shake a stick at today. Shoot, divas are men now. No doubt, the world has evolved.
Same goes for the word bomb in the movie industry. Filmsite.org and Tvtropes.org define a box office bomb as
“Films that cost more to make than they acquire in revenue (both domestic and worldwide) are considered box-office catastrophes or bombs” and
“a movie for which production and marketing cost greatly exceeds its gross revenue, ergo fails to turn a profit for the studio behind the film.” Flop is a similar word used for such movies.
The 13th Warrior is regarded as a domestic box office bomb. Here’s how it performed over its 37 day run after being made on a budget of $160 million:
http://i356.***BLOCKED***/albums/oo4/DallasEast1701/Chart%201%20Reply_zpslctsdsrl.jpg
Ouch. Other domestic bombs were made with budgets in excess of
Warrior’s, like
47 Ronin ($175 million),
John Carter ($250 million), and
The Lone Ranger ($215 million). How did these films do at the box office?
http://i356.***BLOCKED***/albums/oo4/DallasEast1701/Chart%202%20Reply_zpseqntofxe.jpg
wow. Worldwide totals lessen revenue losses somewhat for these movies with
Warrior taking in nearly $62 million,
Ronin $152 million,
Carter $284 million, and
Ranger $260 million.
Ranger and
Carter made extremely modest profits of $45 and $34 million respectfully but
Warrior and
Ronin did far poorly, unable to recoup $98 and $23 million respectfully in order to break even.
However, the world has evolved and the word bomb has morphed into more than the dollars that movies don’t rake in. Filmsite says movies bomb for reasons such as “lack of studio promotion, heavy competition from other movies released at the same time, exorbitant productions costs difficult to recoup and other production problems, negative word of mouth (especially in the era of the Internet and social media) or critical reviews, or other external factors such as bad timing or economic problems in society at large.” While Filmsite.org gives these reasons as detriments to box office numbers, people have gradually adopted them to fit their definition of movies’ quality also.
So how has
Batman v Superman ($250 million budget) fared domestically? Here are the numbers through April 3 (includes weekend estimates):
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Budget-wise,
BvS has fared much better, with $682 million so far, or a profit of $432 million on worldwide receipts. Overall numbers may not matter to some when weekly or even daily numbers factor into defining bombs though. The redefining process may center upon negative word of mouth as Filmsite mentions. How do movies’ grades drive negative word of mouth? Here are the
Rotten Tomatoes and
Metacritic grades of the aforementioned movies:
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Paid critics’ grades were generally poor to average, while general audience grades were average to good.
Carter received the least negative grades but only netted a very modest $34 million profit--while
BvS has raked in $432 million over budget after receiving good grades from general audiences that have been offset by lower fair grades from paid critics.
What does it all mean?
Looks like the popularity of the DC characters and the debated entertainment quality of the movie drew a significant audience initially. Enough of a large audience, not swayed by the paid critics’ reviews, doled out budget equally dollars very early in its run. And even though the numbers being pulled in have slowed considerably, the dip in revenue doesn’t alter what the movie already accomplished. In the final analysis,
BvS is bombing
after the fact.
Words.
http://www.filmsite.org/greatestflops.html
http://tvtropes.org/pmwiki/pmwiki.php/Main/BoxOfficeBomb
http://www.boxofficemojo.com/movies/?page=daily&view=chart&id=13thwarrior.htm
http://www.boxofficemojo.com/movies/?page=daily&view=chart&id=47ronin.htm
http://www.boxofficemojo.com/movies/?page=daily&view=chart&id=johncarterofmars.htm
http://www.boxofficemojo.com/movies/?page=daily&view=chart&id=loneranger.htm
http://www.boxofficemojo.com/movies/?page=daily&view=chart&id=superman2015.htm
http://www.boxofficemojo.com/movies/?page=main&id=13thwarrior.htm
http://www.boxofficemojo.com/movies/?page=main&id=47ronin.htm
http://www.boxofficemojo.com/movies/?page=main&id=johncarterofmars.htm
http://www.boxofficemojo.com/movies/?page=main&id=loneranger.htm
http://www.boxofficemojo.com/movies/?page=main&id=superman2015.htm
http://www.metacritic.com/movie/the-13th-warrior
http://www.rottentomatoes.com/m/13th_warrior/
http://www.metacritic.com/movie/47-ronin
http://www.rottentomatoes.com/m/47_ronin/?search=47 ronin
http://www.metacritic.com/movie/lone-ranger
http://www.rottentomatoes.com/m/the_lone_ranger/?search=the lone
http://www.metacritic.com/movie/john-carter
http://www.rottentomatoes.com/m/john_carter/
http://www.metacritic.com/movie/batman-v-superman-dawn-of-justice
http://www.rottentomatoes.com/m/batman_v_superman_dawn_of_justice/?search=batman v