That's not a trap. When you compare his $13M payday for the coming season to what a guy makes working at Carls Jr during that time, the complaining about the money makes Dez look bad, and it makes him look bad *because* the people who are reading it don't have people forking over big money to watch them catch balls.
It's not that Dez doesn't deserve more than $13M guaranteed, because he does. It's that suggesting that publicly is a bad public relations move.
It's like when a girl asks you if her butt looks fat in those pants. Of course her butt looks fat, she's got a giant butt. But you don't say that publicly because it's bad PR. You tell her in your opinion the pants aren't tight enough to flatter her appropriately, because you've been there and you've made that mistake before. But really you're thinking 'yeah, your butt is really fat.' If you say what you're really thinking, you're not going to get your contract extended. You might not even get your tender signed. You're better off just not taking the PR hit.