Other Voices: Is Rooney Rule spirit being upheld?
By NANCY GAY
SAN FRANCISCO CHRONICLE
MIAMI -- If you've paid attention to the hopping head-coach screening process around the NFL lately, you've no doubt heard of the Rooney Rule.
It's in the news today. Mike Singletary, the San Francisco 49ers' assistant head coach for defense, interviewed for the Cowboys' head coaching vacancy. He's the eighth man to talk with team owner Jerry Jones since Bill Parcells retired.
With his Hall of Fame pedigree, earned through his 12 seasons (1981-92) as a linebacker with the Bears, along with assistant coaching stops in Baltimore and San Francisco, Singletary is clearly qualified to be an NFL head coach.
Truth be told, why did Jones interview Singletary on Tuesday?
Because he had to do so.
That's the Rooney Rule.
Initiated in 2002 by its namesake, Dan Rooney, Steelers owner and chairman of the NFL's diversity committee, the Rooney Rule requires clubs to interview at least one minority candidate for a head coaching vacancy.
Singletary is the second black coach to come through Jones' door during this search, but his presence in Dallas seems somewhat calculated.
Perhaps Jones heard the whispers around the NFL that he somehow was not honoring the spirit of the Rooney Rule with this search for Parcells' replacement.
Before Singletary, Jones interviewed a member of Parcells' staff, Todd Bowles, who is black. Some candidates get a more in-depth visit than others. Norv Turner, for example, received a lengthy interview with Jones, extending from Sunday into Monday.
Bowles' interview was much briefer. Maybe an hour. So brief, "The time he spent waiting outside the office for the interview was longer than the time he spent inside the office," one insider put it.
Unfortunately, Singletary's visit was expected to be brief.
Turner, the 49ers' offensive coordinator and a former Cowboys assistant with two stints as a head coach (Commanders and Raiders), probably will get the job by today. But the Cowboys can't say they didn't abide by NFL policy.
In the Bay Area, the Rooney Rule has become routine.
It arose in January 2003 when the 49ers were looking to replace Steve Mariucci. They brought in two longtime NFL defensive coaches, Patriots coordinator Romeo Crennel and Jets coordinator Ted Cottrell, for interviews.
Cottrell was paraded in front of the TV cameras at the 49ers' training complex.
Dennis Erickson ended up getting the job. And we saw how that went.
In January 2005, when the 49ers were looking to replace Erickson, they went back to Crennel, who was still the Patriots' defensive coordinator. Crennel answered the call again.
Mike Nolan got the job.
Again, the 49ers interviewed Crennel and Cottrell, in part, because they had to do so. Both are black.
That's the Rooney Rule.
Since it was mandated, there have been a number of doors opened to black coaches who previously might have been overlooked. In 2006, the NFL had seven black coaches.
Two of them, Art Shell of the Raiders and Dennis Green of the Cardinals, were fired at season's end. Two, Tony Dungy of the Colts and Lovie Smith of the Bears, are competing for the Super Bowl, a first for the NFL.
The past few weeks have seen the Rooney Rule put to an intriguing test.
Raiders owner Al Davis is renowned for being colorblind, hiring his former quarterback, Tom Flores, to be the franchise's head coach in 1979. Flores is of Mexican descent. Davis made Shell his coach twice; in 1989, Shell became the first black coach in the NFL's modern era.
Davis, NFL sources said, initially considered interviewing longtime Raiders defensive assistant and Hall of Famer Willie Brown to satisfy Rooney Rule requirements in his haste to snag the USC team of Steve Sarkisian and Lane Kiffin. Would Brown really have had a shot at the job?
Some believe the Rooney Rule is disingenuous. Some think it's patronizing. Why, for example, would Singletary allow himself to be a late candidate for a job that, by all appearances, he will not win?
"Because eventually, after enough interviews, one of those guys will get that head coaching job," said Ray Sherman, 55, the Titans' wide receivers coach who has 19 years of NFL offensive coaching experience with seven teams, including the 49ers.
Sherman, who is black, has not gotten the opportunity to interview for a head coaching position, which boggles one's mind.
Warren Moon's former tutor in Houston watched former Vikings defensive coordinator Mike Tomlin, who is 34 and black, get the Steelers job last week.
Sherman also watched with great interest as Kiffin, who is 31 and white and with no meaningful NFL coaching experience, was named the Raiders head coach.
"All I've ever asked for is the opportunity to interview," Sherman said. "Right now, the trend is for the younger guys, I guess. Maybe the Rooney Rule came too late for me."
There has been talk that the Rooney Rule has outlived its usefulness. Nonsense.
"I would like to think owners would hire the best coach," Smith said Monday. "But I am here because of the Rooney Rule. I definitely think we need to keep it in place."
Nancy Gay is a columnist for the San Francisco Chronicle. She can be reached at
ngay@sfchronicle.com.
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