There is not any need of feeling dirty for agreeing with Jerry Jones stating the obvious in my opinion. My thing is the zero need for him to play PT Barnum.
As a businessman, he is attempting to protect the vitality of his product. His words will not accomplish the feat. His words never have because what his customers--his franchise's fans--feel about the team having little to nothing to do with what comes out of his mouth.
Every word he said must be backed by the performance of the team now. His words will have zero meaning if the team does not mirror his promotion.
It is a polar opposite result if his words eventually appear prophetic. His words do not throw passes accurately. Or open or clog holes in the defensive line. Or get separation from defensive backs. Or prevent deep pass plays. Or knowing when or when not to throw a challenge flag. The team minus him will either do or not do all or any of his self-proclamations.
People buying tickets, merchandise and $35 chicken strip baskets because they like the team and do not wish to wait until they leave the stadium to get a bite to eat. His words are hollow concerning what he says the team will do. He should finally exorcise the seven-year old boy inside him, who was hawking his Ma and Pa Store, and understand this is professional football entertainment. And he is not even The Waterboy coach.