There is no one doubting that Jerry is a tremendous business mind.
Look at these numbers, they're impressive, and much of that is Jerry's doing.
In fact the whole league has benefitted from Jerry's business acumen.
The issue that Cowboy fans have is that Jerry seems incapable of setting his ego aside for the good of the team (and franchise).
What he needs to do is understand that yes, he is a brilliant businessman, and he should continue to pursue the business side of the NFL and continue to increase the valuation of the franchise, but that he is not a brilliant NFL GM.
He needs to bring in a professional. Look at Kroenke and the Rams. Stan is a brilliant businessman too, but he understands that being a brilliant businessman does not necessarily translate into being a brilliant football GM, so he brought in a professional team, Snead and McVay, to be those football experts. That championship that they won, along with Kroenke's vision for the new stadium and the move back to LA, is what has the Rams so high on this list. Imagine where the Cowboys would be with a professional football management team that led them to another title.
The 2 times in Jerry's years that he had a football professional running things were the most successful years for the franchise during Jerry's tenure as owner. From 89-93 with Jimmy, and from 2003-2006 with Parcell's.
So that is the frustration.
Yes, Jerry is undoubtedly a brilliant business mind, and he deserves credit for that, but he is not a brilliant football manager. He is incapable of setting his ego aside, and admitting that, and that, more than anything, is why we are now 29 years from our last Super Bowl title. I'll add that it's highly likely that Jerry's successor, Stephen, shares Daddy's ego, and will also likely not bring in football pros, and that scares me, as I believe Stephen is no where close to Daddy as a business mind. The franchise will likely continue to get the bad side of Jones' ownership, but without the good that Jerry's business acumen brings.