I am at the "prove it" stage.
My attitude is, just get in the playoffs. I have no expectations.
A while back I used a formula to determine a rank for every regular season for every team in the NFL since the merger. The formula uses the team's record for that season and how it compares to other teams in that season. it also uses scoring and yardage both offense and defense as well as turnover margin.
Based on this formula, here are their top 14 Cowboys regular seasons:
1 _ 1971
2 _ 1977
3 _ 1978
4 _ 1992
5 _ 1993
6 _ 1994
7 _ 1995
8 _ 2021
9 _ 2007
10 _ 2016
11 _ 1973
12 _ 1981
13 _ 1980
14 _ 1970
Now here is the reason why this list relates to the topic.
There are only three seasons in which the Cowboys didn't make it to the conference championship game and they are the most recent, 2007, 2016, and 2021.
Again, these are the best ranked regular seasons for the Cowboys.
The 1970 and 1971 teams went to the Super Bowl. The 1973 team lost in the conference game. The 1977 and 1978 teams went to the Super Bowl.
The 1980 and 1981 teams were Danny White's first two seasons as the starting QB, Roger Staubach retired after the 1979 season. Those two teams lost the conference game.
The four seasons 1992 to 1995 represent four consecutive conference games and three Super Bowl championships.
In fact, this list represents 11 conference championship games and 7 Super Bowl appearances. The only three seasons completely excluded from both categories are the ones in the 2000's
In other words, those teams in 2007, 2016, and 2021 had regular seasons that were just as strong as the ones that went deep into the playoffs. And, yet, they came away with nothing.
In 2021 the Cowboys were ranked #2 and lost to #10 San Fransisco.
In 2016 the Cowboys were ranked #2 again and lost to #8 Green Bay.
In 2007 the Cowboys were ranked #4 and lost to #11 New York Giants
It's not like the Cowboys have been developing bad teams, recently. They have consistently developed disappointing teams.