"There's no 'I' in the word team." But there are several in "multi-millionaire", which has always been Jerry's most cherished identity. ticket sales, luxury-box sales, corporate sponsorships - those will dwindle after too much on-the-field ineptitude.....Jerry had already been studying the blueprints for the eventual new stadium that would house the team....
The pressing concerns were where to put it and which of the various civic entities in the...Metroplex would help finance it. With yet another crappy team and Jones's fourth-straight season without a chance at achieving the playoffs, Jonestown was looming as a more distinct reality. "I was afraid," Jones would confide later. "I always just assumed we were going to win....If we fell short of contending, we'd correct that within months. That's the deal I have with our fans and our constituencies. They know that Jones will get it done, and they'll give him the benefit of the doubt.
But we hadn't been getting it done for three years in a row. I felt like I'd lost a lot of my benefit-of-the-doubt collateral."
So Jerry Jones's antenna was suddenly up and fully activated, transmitting an SOS heard around the football world.