I didn’t think we were discussing what was good for the school which financially SEC is sound . No argument !
For fans I think we’d rather be a bigger force and maintain rivalries. Most of Hogs players were from Texas . Playing Texas schools helped recruiting . I’ve read their largest alumni base is in Dallas area.
In hoops Reunion arena was called Barnhill South because they had a home court advantage in conference tourney. Another sport they aren’t as dominant in.
My uncle was the head of the Dallas Hogs Club back in the 70's when he moved to Plano. It was large then.
The Dallas restauranteurs were unhappy when they left the SWC because of the money they spent at the tournament every year, they were bigger spenders than the OU people.
The fans were growing restless because the old SWC was AR against 7 Texas schools and it was just like the Big 12, a 2 school conference in football and let's face it, it is all about football, that's where the dough is.
At one time, AR had this heated rivalry, equal to Texas, with Ole Miss and a controversial call on a FG almost caused a riot so they ended it abruptly and no one will ever convince the Hogs fans that ref wasn't paid off to call a wide FG good.
You'd have to have been raised to understand how Arkansans connect and relate to an area. Dallas may be the mecca for young people just starting out like Atlanta is in the Southeast but they really identify more to the East than the South. Much more with Memphis than Dallas.
And Arky's always had this affinity for Mississippi because they kept Arkansas from ranking 50th in dubious honors. We could always fall back on "well, we ain't as bad as Mississippi".
There were a lot of mixed emotions in making that move and Broyles was sensitive to that and had he not been the HC of the football program for so long and the most successful one, I think another AD would have had a hard time selling that. The Razorbacks are their everything, no competing colleges and no pro teams, diehard Hog is real. And he used totally revamping the football stadium as an enticement.
Arkansas is not a rich school like UT, OU or even OSU, the money matters and well beyond sports. This was really an easy sell to the non football people that would get the advantage of that additional money and the difference between the SWC and SEC money was substantial. But everyone understood that would come at the expense of recruiting in Texas.