I understand, but we're using different semantics. The term "loser" has different connotations. For me, it's simply a matter of who was the best team, runner, racer, etc. that year. If you got across the finish line first or your team scored more points, you're the winner of the event, race, game, whatever. The others were losers, otherwise what were they? Participants? What does that mean? A kid who never bothered to come to the ball field and play but once or twice got the same trophy as my kid. When my kids played baseball, at the end of the season there were "participant" trophies, but the team that won the most games or defeated in a game another team that had the same number of wins was given "winner' trophies. But did my kid think, or did I tell him, that he was a "loser"? Of course not, he wasn't one of the more skilled and higher stat players, but he tried his best. To me, that kind of person is never a "loser" as far as what kind of person he is.
Being a loser because your team won fewer games or lost the championship game is just a fact, it has (to me, and I suspect to you) nothing to do with the person themselves, or the team itself. That's a judgment...