I keep hearing about how Dak is greedy and Lamb is greedy and how the players need to do what's right, yadda yadda yadda. A NFL players career is extremely short and they hire agents to ensure they maximize their earning potential while they're still in their prime and able to perform at elite levels. Most of these guys don't come from much at all, and know they'll need to stack up everything they can to set themselves up and their families up for life after their career ends.
Owners are BILLIONAIRES. They're mainly older men with extremely deep pockets and no worries about what their future holds in terms of finances. If they don't have the ability to work the salary cap in their favor to keep the talent they have on the team and remain competitive, than the player is the last one to be blamed. NFL players have the worst players association, they don't have guaranteed contracts, they're at risk of CTE, and they're putting their bodies on the line every week to entertain the fans.
Jerry had all the time in the world to extend these guys and his priorities were completely out of whack . So while we want our Cowboys to remain competitive and we want our guys to sign, the only direction fingers should be pointing is at Jerry and his big face son. All this talk about "go out there and earn it, show up in the playoffs and you'll get your money..." that's not how it works. They work through training camp, meetings, practices, the regular season and hopefully the playoffs. They've earned their money and they WILL be paid their money. Supply and demand, just like any other industry. Now if you decide you no longer want to make a run at the super bowl and you're content scrapping the whole thing and starting over, you have that option. I think it's a loser's mentality but it's certainly an option. Either way though, it's not the players fault you can't get your financial affairs in order. The player has created their own value and deserves to be paid for it.