Honestly, I don't think McClay cares all that much about the title of being 'GM'. As long as he gets paid like one, then why fight for a title? Look at how Jerry can be loyal to his guys. He may get a 'title' elsewhere, but he has more margin for error here. If Jerry likes you, your leash gets quite a bit longer than other places. No way Garrett would still be a coach on the vast majority of other teams, but Jerry was patient with him and it's starting to pay dividends. If you're getting GM money with less pressure of always winning the SB, then you stay where you're at. A title is just something to pump up your ego.