NFL Films did a story about the Pottsville (PA) Maroons and their stolen 1925 NFL Championship (stupid exhibition game against Notre Dame). I just thought they got screwed out of something pretty special and it stuck with me. Also, Pottsville, TX is the next town over from where my Grandfather is buried and where my Grandmother grew up (Indian Gap). Plus, the Maroons QB from the '25 team has the same last name as me.
I thought the name sounded cool and have used it in Fantasy Football (to try and avenge their stolen Championship) and on message boards ever since.