bigdnlaca
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I think they book Bray to lose because, at least to me, his character isn't concerned with winning and losing just the mind games he plays with his opponents. His recent program with Cena was about trying to get him to embrace the dark side so to speak.
He's far from the jobber that a guy like Zach Ryder is. Ryders job anymore, notwithstanding his recent win over the movie ticket guy, is to make his opponent look good. He may get some offense in, maybe look like he could win before being defeated.
I have a feeling I'll be waiting a long time for Bray to win any belt. Which just seems wrong. At least let his guys win the tag belts instead of fighting those guys 10 times and only beating them when it doesn't matter.
Like that Ziggler guy. I watch & he's very good. He's there week after week kicking it & has crowd support & they give the belt to that guy Miz. Who just came back right?
I just cannot figure out their thinking. It's strange how they work.
Ok I only watch PPV and the Raw after PPV so I don't really follow the product every week. Anyways, my theory on Bray losing the match is that his feuds don't end after one ppv with the exception of Kane in his debut and Bray won. IMO, this could mean that Bray will fight Jericho again and Bray will win the next PPV which is one of the four PPV events of the year. With Jericho going on leave again, I can see Bray finishing the feud with another victory.
Bray is not going to win a belt until his other members become stars themselves and win belts. Factions are made for all members to be stars like 4 Horsemen, Nexus, Shield, NWO, DX, Legacy, Evolution etc. All these factions had a leader and the leader didn't get a belt until their members won or about to win a belt. If Bray won a belt and his other members kept losing, it makes the group as a whole look weak..
Ziggler is good but I think creative don't trust him staying healthy with history of injuries and concussions. Also, he bad mouthed certain wrestlers that WWE liked and he was (and possibly still is) in the doghouse.