Spurs fans tops in NBA
Posted on July 11, 2012 at 12:28 pm by LeAnna Kosub in Spurs
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Martin Galdiano waves to other fans before the first game of the NBA Western Conference Finals. Edward A. Ornelas/Express-News
The San Antonio Spurs rank at the top of a list of market penetration for NBA teams.
According to Scarborough Research, 58 percent of the adults in the San Antonio market watched, attended or listened to a Spurs game in the past year. The Spurs were also No. 1 last year.
“Dating back at least five years, the San Antonio Spurs continue their hold on the top spot in the NBA,” the Scarborough report said, ” though they are showing signs of weakness as their WAL dipped below 60% for the first time in at least six years.”
Not far behind the Spurs are the Dallas Mavericks at 53 percent, up from No. 11 from last year, and the Oklahoma City thunder at 50 percent, up from No. 7.
The largest growth was recorded by the Los Angeles Clippers, with star Blake Griffin and the addition of Chris Paul. The team’s fan base grew by 37 percent, but it still only put them at 16 percent (No. 27 out of 29) as they compete for fans in the same market as the Lakers, who had a 43 percent reach, ranking them No. 10. Toronto is not included in the rankings.
According to the report: “The Mavericks (+35%), Heat (+32%), Timberwolves (+22), Bulls (+22%), Knicks (+16%), Thunder (+14%), and Grizzlies (+14%) also saw percentage growth in the double digits.”
Here are the full rankings, with the 2011 ranking in parentheses:
1. San Antonio Spurs 58% (1)
2. Dallas Mavericks 53% (11)
3. Oklahoma City Thunder 50% (7)
4. Miami Heat 49% (15)
5. Cleveland Cavaliers 48% (2)
6. Chicago Bulls 47% (12)
7. Boston Celtics 46% (3)
8. Utah Jazz 43% (4)
9. Memphis Grizzlies 43% (14)
10. Los Angeles Lakers 43% (6)
11. Portland Trail Blazers 40% (8)
12. Phoenix Suns 39% (5)
13. New Orleans Hornets 38% (9)
14. Orlando Magic 36% (17)
15. Detroit Pistons 36% (13)
16. Houston Rockets 34% (16)
17. Indiana Pacers 30% (19)
18. Milwaukee Bucks 29% (18)
19. Denver Nuggets 29% (10)
20. Atlanta Hawks 25% (21)
21. Philadelphia 76ers 23% (23)
22. Charlotte Bobcats 22% (22)
23. New York Knicks 21% (25)
24. Sacramento Kings 21% (20)
25. Minnesota Timberwolves 20% (27)
26. Golden State Warriors 19% (24)
27. Los Angeles Clippers 16% (28)
28. Washington Wizards 16% (26)
29. New Jersey Nets 12% (29)