What was interesting is most of my buds didn't like the Beatles, we were all Stones fans and you had to choose. It was like Marlboro vs Winston. But when we all heard that, we knew this was something different but we had no idea what was coming behind it and what the other musicians and writers were going to do with this new freedom.
One thing it did with it's success, it made the labels back off on the formula of a hit and rethink the plan. It really took the governor off the engine and allowed them to turn these artists loose to create and it was the beginning of artist driven music instead of label driven. Whether someone likes the Beatles on not doesn't matter, we all owe them for this music today.