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Economics. It is supply and demand as stated by another member already.
Within the NFL's players market, the number of potential buyers can number as many as 31 owners, as few as one owner, or zero owners. To-date in the cases of Tony Romo and Dak Prescott, the single buyer has been Jerry Jones.
Buyers pay the market price per the player's worth that the buyer determines is acceptable. The opposite is also true. The player will never be signed for $____________ million if the buyer believes the player's worth is not acceptable. It is possible Jones believes it is the latter this time around. Either circumstance will be proven correct eventually.
Prescott's on-the-field performance can be criticized if he underperforms. That is within his power to control and is answerable for, just like any other player.
On the other hand, Prescott and his agent can toss any offer amount in front of Jones for extending him. Jones can accept or reject the offer. That responsibility, and the impact on his franchise's salary cap situation, is solely his. If there is anyone, who should be criticized or overly criticized for how much Prescott's contract has and is detrimentally impacting the team's salary cap, it should be Jones.
Within the NFL's players market, the number of potential buyers can number as many as 31 owners, as few as one owner, or zero owners. To-date in the cases of Tony Romo and Dak Prescott, the single buyer has been Jerry Jones.
Buyers pay the market price per the player's worth that the buyer determines is acceptable. The opposite is also true. The player will never be signed for $____________ million if the buyer believes the player's worth is not acceptable. It is possible Jones believes it is the latter this time around. Either circumstance will be proven correct eventually.
Prescott's on-the-field performance can be criticized if he underperforms. That is within his power to control and is answerable for, just like any other player.
On the other hand, Prescott and his agent can toss any offer amount in front of Jones for extending him. Jones can accept or reject the offer. That responsibility, and the impact on his franchise's salary cap situation, is solely his. If there is anyone, who should be criticized or overly criticized for how much Prescott's contract has and is detrimentally impacting the team's salary cap, it should be Jones.