You are missing his point. What he is saying is that the problem you describe exists across the NFL, not just with Micah. If the refs called the Micah plays like you suggest then they would have to call all plays for all teams the same way. If they did that, every NFL game would have close to 100 penalties and take 4 hours to complete. That simply wouldn’t be good entertainment, and the NFL is an entertainment business that gets its revenues from advertisers. Advertisers would be turned off by a 100 penalty product, and more than likely take their advertising dollars elsewhere. That would be bad for the NFL.