Brandon Noble is on espn radio right now complaining that it has nothing to do with the football program. It has everything to do with the football program. From the coaching staff to the top officials at the university, they covered up criminal acts committed by an assistant football coach. "Those young men" he keeps referring to are free to go play football elsewhere.
If you take that approach to everything, then we can't punish anybody for anything. Hey, why are they sending Sandusky to prison? He may have family members who are suffering because of his incarceration and loss of income, yet they had nothing to do with his crimes.
Using the unintended punishment argument is just illogical. People suffer all the time for the actions of others. In the cases of the players, they can go elsewhere if their main desire is football and not education. The people who are really hurt are those whose businesses were partly or wholly dependent on the $$ generated by fans and the football program. While I feel for those people, the NCAA can't base punishment on collateral damage, anymore than a court should.