We all know Jerry Jones could sell sand in the desert. There is no doubt he is as gifted a businessman and salesman there is. But his playoff record also shows he is not a GM who understands how to put a championship roster together in the salary cap era. We have receipts.
The 28 straight seasons with not even a divisional playoff win and somehow JJ is still running this team with a tight grip has decreased fan base optimism like never before.
Don’t take my word for, there is a recent fan base survey that shows exactly that. A survey conducted this summer by the pay site The Athletic (why I can’t link it) shows that only 19.9% of Cowboys fans are optimistic about the 2024 season. That’s 31st in the league, only behind giants fans. Wow! So JJ and SJ clearly know after the most embarrassing playoff loss in team history last January, and the evidence in this survey that this Cowboys fan base is as angry and frustrated as I have ever seen it.
Here is a link to a Sports Illustrated article that is free on this topic:
https://www.si.com/nfl/cowboys/news/dallas-cowboys-fans-pessimistic-entering-season-opener
As a result, we have seen and will continue to see a full court sales press by Jerry and Stephen. It’s one reason why JJ sat down for a long interview with Stephen A Smith. It’s why Stephen Jones is already carnival barking on his weekly radio show. He says the same things every year, he’s just using all the sales talking points earlier than usual. Expect the sales pitch to reach fever pitch early this season.
I actually think JJ and SJ know the fans are fed up with them and that their credibility is on thinner ice than ever before.
Some will call this “pessimistic” or a downer, or “whining” but it’s just the reality of being a Cowboys fan right now. All this can change very quickly if the Cowboys have great season that includes winning at least a couple of playoff games. As a 60 year Cowboys fan, that’s what I deeply want.
Winning, especially in the playoffs, cures all ills. So advice to JJ and SJ: The only sales pitch that will work now is playoff wins (plural)