The issue with Kellen Moore’s offense is much, much bigger than what stats, numbers, metrics, and offensive rankings would indicate. Were they productive? Yes. In many ways. Were they successful? Much more difficult and nuanced discussion depending on how you define success. A few thoughts on why this change at OC is needed:
1. Kellen and Dak are BFFs and are focused on a particular philosophy and approach to winning. Too much of the focus was put on Dak’s arm— and against top competition— that approach has repeatedly failed, yet KM and Dak have refused to adjust and adapt.
2. Run game. Yes, Kellen technically called run plays for a decent statistical percentage— BUT situationally— his playcalling left MUCH to be desired. He has a tendency to get FAR too cute FAR too often and would put the offense behind the chains unnecessarily. I believe the key difference between MM and KM centers around offensive philosophy — particularly around the running game and short passing game. He let KM do it his way for 3 years— and that didn’t get the job done. Now MM wants to impose his blueprint and I don’t blame him one bit.
3. There have consistently been deficiencies in KM’s gameplans to start games. Many games where the offense and Dak start sluggish, confused, sloppy, with poor execution. I don’t know what is on Dak vs KM — but I do know they could start games with better execution and sharper and crisper production.
4. Accountability. Dak has been coddled. He has been paid well. And he has not gotten the job done. Change is needed for the mere presence of accountability. He has had his BFF calling plays and building the offense together. He now is going to have to learn to submit to his HC at a whole new level— and it is sink or swim time. It is time for Dak to rise to the standard that this franchise demands of him.
5. Identity. Dak has played his best when the run game is working and he is well protected in the play action game. Kellen was never going to check Dak back to a game manager— but MM is heading that direction because that is what is best for this team: great defense, solid ground game, protect the football, take the ball away, and control the clock.
The last thing this team needs is to try and enable Dak to try and be Aaron Rodgers. He is not. But if he can rely on the D, the ground game, and efficiently distribute and protect the ball— we will chalk up a lot of Ws