Plano-based Frito-Lay urged to drop sponsorship of Arizona sporting events
08:53 AM CDT on Tuesday, May 18, 2010
By KAREN ROBINSON-JACOBS and DIANNE SOLIS
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Frito-Lay Inc. is among the “dozens of companies” nationwide being urged to drop sponsorship of sporting events in Arizona following that state’s passage of a controversial immigration bill.
Reports circulated Monday that Latino-activist groups — including the League of United Latin American Citizens — were calling for a boycott of products made by Frito-Lay if the Plano-based snack maker did not end its sponsorship of the Tostitos Fiesta Bowl in Glendale, Ariz.
A national spokesman for LULAC, one of the nation’s largest Latino activist groups, said LULAC is not calling for a boycott, though some local members might embrace such a move. He said he is making plans to meet with executives from a variety of companies to talk about their sponsorships.
“Let me be clear: There is no LULAC boycott of Frito-Lay or any other company,” said Brent Wilkes, executive director of the Washington-based group, which has its strongest presence in Texas.
He said Frito-Lay is among the “dozens of companies that we’ve reached out to, to ask them to pull their sponsorship of events in that state.” He did not say if he was meeting with any other Texas companies.
A spokeswoman for Frito-Lay said the snack maker “values its long-term relationship with the Fiesta Bowl, which has given college football fans some memorable games. Any decision that could impact the numerous employees we have in Arizona or the people associated with our partnerships must be seriously weighed.”
Accion America, a small Dallas-based group formed to protest restrictive laws proposed in Farmers Branch and Irving, said it is urging people who oppose the Arizona law to boycott Frito-Lay until it pulls out of the bowl game.
Carlos Quintanilla, president of Accion America, said Frito-Lay was singled out because of the “billions and billions” the Latino community spends on its products.
Arizona is believed to be the first state to demand that immigrants meet federal requirements to carry identity documents. It is already a federal requirement for noncitizen immigrants over 18 carry immigration documents showing they are in the U.S. lawfully, said Maria Elena Garcia-Upson, the Dallas spokeswoman for Citizenship and Immigration Services.
The controversial measure has sparked national calls for boycotts — but most have been aimed at encouraging people not to attend events in Arizona.