MarkP88
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OK, I think you have the wrong mindset. as fans, we want superbowls. expectations are that the organization and the ownership have the same goal, thus "learning", "adjusting" and "moving forward". However, non of that applies since the goal of the Cowboys and the ownership is not to win championships, its to be more valuable and make more money while allowing the owner to enjoy his toy. Once you see that, once you understand that, then all the moves we make and have made, the past 20+ years make sense. The learn by adjusting on how to keep fans interested and make more money....we are a decent drafting team, who suck at FA and driven by the bottom line, increasing revenue, while cost is managed through salary cap. so "learn" that on an up cycle you can increase ticket prices, jersey prices and market them and cash in before the down cycle (inevitable).
Every move we make during the down years (cycle) is to find the one or two or three stars that will put the cowboys kind of back on the map and bring fans and their interests back. we were #1 team in home game attendance last year. instead of finding, signing and making the right moves in FA, we made money moves. and raised ticket prices by average of 18%....we have 3 of the top 20 jersey sales. cooper was no longer up high in Jersey sales, was making a lot of money and thus he is gone....he was not worth the investment any longer....they learned, they learned they can milk the fans in the up cycle, then ride the wave during the low cycle (and we know its coming) and find the one or two stars, maybe make a splash FA signing to bring interest back.
just look at the past 20+ years and you clearly see the cycle. we are on the up cycle, prices going up, jersey's selling like hot cakes and cash in while you can....in a couple of years, down cycle is coming. list of excuses. Jerry saying, he will not stand for this and the cowboys fans deserve better than this, blah blah blah.... its inevitable.
we are not winning the superbowl in Jerry's life time or Stephen's for that matter. it has to be a lottery win like luck for it to happen. I am not counting on it, neither do I see it happening with how things are done in Cowboys organization.
Totally agreed, but I added one small suggested change to your otherwise great post.